After publishing What is Religion? A Theological Answer through Wipf & Stock (US), I was ready to begin work on the South Asian edition.

Wipf & Stock had made me change my Indian spellings into US spellings (so “Saviour” became “Savior”). I decided to edit my document again for the South Asian edition and change the spellings back to the Indian (UK) spellings in which my work was original written. The other change I made was to make my quotation indents more in tune with SAIACS style guide (4-lines-or-more are indented). Wipf & Stock style guide says 8-lines-or-more are indented, which meant many of my crucial quotes were merged into the text and not highlighted as I had wanted them to be. Naturally this resulted in a change in page numbers, and yes, a change in index as well.

My mentor, Cor, strongly advised against making any changes, especially since they could change page numbers. He urged me to keep consistent page numbers to avoid confusion. But there was both political (“Indian”) and personal interest (indenting) and so I went ahead and made the change.

Shockingly, I found a few more errors in my manuscript. So I changed them in the South Asian edition and informed Wipf & Stock of the same. Wipf & Stock uses a print-to-order press, so I hoped that the few errors I did find could be corrected in a later run. With a revised layout, revised index, and even revised cover in place, I was ready to submit my document to my Indian publisher.

Ironically, and completely unexpectedly, my Indian publisher said that they were not currently ready to print my work. I had simply assumed that they would print my manuscript, once I submitted it. However, I was shocked to learn that due to a financial crunch, my manuscript was low in the priority of projects.

They did say that they wanted to publish my work, but only “not yet.” If I wanted to expedite the process, they said, I could help cover the cost of printing. But that was certainly way beyond my ability, so I had to agree to put the project on hold.

That was a big blow, something I had not considered. And so I asked my Indian publisher if I could look for alternative publishers. They agreed.

Looking for alternative publishers was itself another long process, and surprisingly for me more complex than printing/publishing in the West. I basically offered Indian publishers two choices. 1) I asked publishers whether they would co-publish the South Asian edition with my first choice Indian publisher. Which meant, they would share the cost of printing the book and then jointly market the book (along agreed upon prices), 2) I asked publishers whether they would publish my book as sole South Asian publishers (and take on the full load of marketing).

I began by asking a local Christian publisher (in Bangalore) whether they would be interested in co-publishing. This publishing house said that they found the book interesting, but they couldn’t print it because it was too academic and it had a limited market that would compete with my other publisher’s market share. It was a fair argument, so I thanked them for graciously considering my request and moved on.

I then tried a big Christian publisher. They expressed interest, and I sent them a copy of my work. But after several weeks (a couple of months actually), they still hadn’t gotten back to me. I tried contacting them, but I think they forgot about my work or that they felt it was too academic and not worth pursuing.

I then asked two other established publishers, one secular and another Christian. The Christian publisher sated that they do not jointly publish (which meant they did not even want to partner with Wipf & Stock, and were only open to publish something that was exclusively published through them. The secular press felt that my book was too specialised beyond the scope of their print profile. Both were very courteous in their mails, which was nice.

I then explored a print-by-demand option; where I could publish through my first-choice publisher, but I would only print about 100 copies so that the liability for the publisher would be less. However, the was quite expensive… coming to about 350 rupees per book. This was just too expensive and so I dropped that idea.

Finally, however, alls-well-that-ends-well, because my first-choice publisher got back to me and said that they had finally gotten some funds and were ready to print my book. Once approved, the manuscript went through the printing process quite fast. Especially since I had already edited, and revised my layout.

We were also able to negotiate a deal with the printers to print fewer copies (350 copies), so that the Publisher would not be stuck with a huge pile of unsold books. Thankfully, as a result, I didn’t have to pay anything either, though I realised I would have to do much of the marketing of the book, and also I had to consider how to get reviewers interested in reading/reviewing it.

It was ironic that after a pretty straightforward to publishing process in the West, I was struggling a bit to get my work to the press in India (the primary audience of my work!). But at least South Asian edition, something I really wanted, was coming out. Which was a relief.

Summary thoughts

1. If publishing in India, be sure that you have a publisher who is willing to publish your work.

2. If you are willing to finance your own work, you will find more publishers. If money is an issue for you, then you will have to be willing to wait.

3. Try to keep your options open (though that didn’t really help me initially). These contacts may come in handy at a later stage.

4. Negotiate the printing of fewer copies, so that your publisher need not be stuck with too many copies that may not sell (dissertations are tough to sell). Explore print-by-demand options.

5. Finally, be ready to market your own book. See where and how you would like to spread awareness of your work.